Ten Reasons Speedway Drivers Will Love the 2024 Ford Maverick

April 12th, 2024 by

A white 2024 Ford Maverick is shown parked near a brick building.

What do you appreciate most about living in Indiana’s most vibrant metropolitan area? As the leading Ford dealer near Speedway, we know firsthand from our Zionsville dealership that the hustle and bustle of Indianapolis adds excitement to our everyday lives. That excitement goes even further from behind the wheel of a powerhouse like the 2024 Ford Maverick. How so?

The Maverick is Ford’s award-winning and head-turning compact truck. Debuting in 2022, the Maverick has earned a stellar reputation for its versatility, competency, and outstanding work ethic. It defies every expectation of what a small truck should be, proving you can’t discount a Blue Oval workhorse simply by its size.

The 2024 Maverick continues that tradition, earning a coveted place on numerous “Best of” and “Editors’ Choice” lists across the industry that acknowledges its exemplary design, capability, and value-oriented packaging. Ford knocks it out of the park with the Maverick, and we think it’s the perfect complement to your busy life in Speedway. Here are ten reasons you’ll fall in love with Ford’s newest powerhouse.

#10. Its Legacy Runs Deep

Speedway residents value history and tradition, with the city named after the Indianapolis Motor Speedway in the early 1910s. At the time, Ford debuted the Model T, forever changing the American landscape and putting the world on wheels. The 2024 Maverick continues that incredible legacy, honoring Henry Ford’s vision to build high-performance vehicles that exceed expectations with their value and capability. The Maverick legacy runs deep as part of an intricately woven tapestry that’s defined America for over a century.

#9. It’s Affordable and Well-Equipped

The 2024 Maverick’s affordable price tag adds to its appeal. The truck starts at $23,815 for the XL, which sets the benchmark for the rest of the lineup.[a] The Maverick XL rolls off Ford’s production line with 17-inch Sparkle Silver Steel Wheels, six integrated tie-downs in the bed, and the FLEXBED Storage System for outstanding functionality. Inside, you’ll enjoy Apple CarPlay and Android Auto integration and driver-assist features like cruise control.

#8. Luxury Is Always an Option

Did you know Speedway residents have an average commute of over 22 minutes? Ford promises to upgrade your commute and every experience in the driver’s seat with the 2024 Maverick LARIAT. As the Maverick’s top-tier trim, the LARIAT is the most opulent and best-equipped. The cabin features ActiveX-trimmed leather seating and an eight-way power-adjustable driver’s seat with lumbar support. Technology is also plentiful, from the 8-inch SYNC 3 infotainment system and the eight-speaker Bang & Olufsen sound system to the Ford Co-Pilot 360 and Ford Co-Pilot 360 Assist Package that equips the truck with driver-assist features to enhance your safety every mile ahead.

The black interior and dash in a 2024 Ford Maverick is shown.

#7. It’s Ready to Venture off the Pavement

Compact trucks like the Maverick have skyrocketed in popularity because their smaller footprints make them agile warriors on and off the pavement. Ford capitalizes on this with the 2024 Maverick’s TREMOR Off-Road Package and the FX4 Off-Road Package. Speedway drivers looking to test their skills away from the track and blaze a new trail can undoubtedly do so with either package. For example, the FX4 adds skid plates, all-terrain tires, and additional drive modes, while the TREMOR takes the Maverick to the next level with a tuned suspension, Trail Control, Advanced 4WD, and a higher ground clearance.

#6. It Adds Functionality and Versatility

The 2024 Maverick might be compact, but don’t consider its size a disadvantage. Speedway drivers reap the benefits of Ford’s ingenuity, with the Maverick fully customizable to fit your needs. The 54.4 cu.ft. bed is expansive and offers up to 10 tie-downs that make hauling cargo easier. The Maverick’s multi-position tailgate and FLEXBED Storage System are even more impressive, with the tailgate offering various positions to accommodate your cargo and the storage system keeping your items secure and out of sight.

#5. It’s Ready to Work

The 2024 Maverick’s storage components, multi-position tailgate, and functional bed are impressive. Still, the real question is whether it can carry its weight when towing or carrying heavy loads. Fortunately, Ford proves the Maverick lives up to the “Built Ford Tough” legacy, adding to the truck’s appeal for Speedway drivers who value a solid work partner. The 2024 Maverick offers a 1,500-pound payload and can tow anywhere from 2,000 to 4,000 lbs, depending on the powertrain. You can even take advantage of the Maverick’s Tow/Haul drive mode to improve your towing experience and heighten your control.

#4. It Prioritizes Your Safety and Experience in the Driver’s Seat

Driving around Speedway and the greater Indianapolis metropolitan area isn’t for the faint of heart. Traffic is often heavy, requiring your attention on the road ahead. With the 2024 Maverick, you can rest easy knowing that Ford has an extensive suite of driver-assist and safety tools working behind the scenes to heighten your safety and mitigate the potential for a collision.

These tools are part of the Ford Co-Pilot 360 suite and equip the truck with vital tools like automatic LED high-beams, a rear-view camera, Hill Descent Control, Pre-Collision Assist with Automatic Emergency Braking, a Lane-Keeping System, and a Blind Spot Information System with Cross-Traffic Alert and Trailer Coverage. Tools like Adaptive Cruise Control are even more appealing, with the technology automatically adjusting the Maverick’s cruising speed based on the flow of traffic.

A person and a dog are shown sitting on the tailgate of a gray 2024 Ford Maverick.

#3. It Keeps You Connected, Informed, and Entertained

The 2024 Maverick is one of the most tech-savvy trucks in the segment, with Ford acknowledging our reliance on technology to navigate our busy lives. The Maverick’s driver seat doubles as a modern cockpit framed by two displays–a driver information screen and an 8-inch center display with the SYNC 3 infotainment system. SYNC 3 is one of the most intuitive systems in the industry, praised for its enhanced voice recognition and seamless smartphone integration via Apple CarPlay and Android Auto.

Ford takes your experience in the 2024 Maverick to the next level by offering confidence, convenience, and entertainment. You can enjoy every moment in the driver’s seat, courtesy of the Maverick’s premium Bang & Olufsen sound system, which delivers an immersive, concert-like experience. You can also take advantage of conveniences like the wireless charging pad and FordPass Connect, an app that gives you remote access over the truck to start and stop the engine, lock and unlock the doors, locate the Maverick, and check the fuel and oil level diagnostics.

#2. It Offers Two Incredible Heartbeats

The 2024 Maverick continues to turn heads with a dual-engine lineup that offers plenty of heart and engagement. The Maverick’s standard engine is a 2.0L EcoBoost turbocharged inline-four that Ford pairs with a smooth-shifting eight-speed automatic transmission. The engine produces 250 hp and 277 lb-ft of torque, yielding the Maverick’s highest towing capacity of 4,000 lbs. It’s also remarkably efficient, with the FWD model averaging 23 MPG in the city and 30 MPG on the highway and the AWD averaging 22 MPG and 29 MPG, respectively.

Speedway drivers looking for even greater efficiency will appreciate the 2024 Maverick’s 2.5L inline-four hybrid powertrain and continuously variable transmission. The hybrid engine produces 191 hp and near-instant torque for a more engaging experience when accelerating. Moreover, the hybrid is guaranteed to save you more at the pump, with an average fuel economy of 42 MPG in the city and 33 MPG on the highway.

#1. It’s Been Put to the Test

Have you ever heard the phrase, “The proof is in the pudding?” Any truck in the Ford lineup must live up to the “Built Ford Tough” mantra and earn its Blue Oval badge. The 2024 Maverick is no exception, with Ford pushing the Maverick’s limits in the most extreme conditions across the United States and Canada. The Maverick never flinched, proving its capability, versatility, and brute strength in handling whatever the road threw its way. While Speedway drivers may never push the Maverick to its highest altitude or coldest climate, you can rest easy knowing that Ford already has to give you the best and most competent truck possible.


[a] MSRP may change without notice. See dealer for complete details.